Rusty's Club

Peanut Brittle Club

Join Rusty's Peanut Brittle Club for free shipping, recipe contributions, and special recognition. Enjoy exclusive benefits and be part of the world's first peanut brittle club!

Appreciation

At Rusty's Handmade Peanut Brittle, we cherish our Peanut Brittle Club members. Your unwavering loyalty and enthusiasm for our artisanal creations inspire us daily. As a token of our appreciation, we offer exclusive discounts, early access to new flavors, and special members-only events. Your feedback drives our innovation, ensuring every batch meets our high standards of quality and taste. Thank you for being the heart of Rusty's community and for sharing your love of our handcrafted peanut brittle with friends and family. We look forward to continuing this sweet journey together, celebrating the joy and tradition of Rusty's with you.

JOIN THE CLUB

Free Shipping

Members of Rusty's Peanut Brittle Club enjoy the exclusive benefit of free shipping on all orders. This perk ensures that your favorite handmade peanut brittle arrives at your doorstep without any extra cost, making it easier to indulge in our delicious treats whenever you desire.


Special Offers: Club members receive special offers reserved just for them.

Share Recipes

We are constantly amazed at how our creative customers use our handmade peanut brittle to cook creative combinations. Members of Rusty's Peanut Brittle Club get to contribute their creative recipes and receive exclusive access to new ones. When Rusty's features a member's recipe, they receive special recognition on our website and social media, celebrating their innovation and adding a personal touch to our community of peanut brittle enthusiasts.

Swag Store



We recommend adding SWAG such as t-shirts, mugs, and caps so Rusty's club members can identify and promote their favorite handmade peanut brittle.



Martin Notes

Here is why I'm making these suggestions:

  • Clubs- In line with the 1,9,90 rule, which suggests that 1% of customers will actively contribute, 9% will share your site's content, and 90% will read, it's crucial to identify the 10% of individuals who are not just customers but advocates. Rusty's can make these advocates feel privileged and valued by establishing an exclusive club with significant benefits like special offers and free shipping. Fun—You need to ask for help, but you need to be careful. Too many requests can feel like a job, so ask for fun contributions and then value those contributions with recognition.
  • Swag Store—Swags such as t-shirts and mugs are essential in helping your club members recognize and appreciate each other. Your members will be asked about their unique swag, which will become a source of word-of-mouth. 
  • Ambassadors - Once Rusty's club is up and running, they should watch their analytics closely because 20% of their members will provide 80% of the support. Once you identify that influential group, create an "Ambassador" role and ask them to help.
  • Ambassador Assistance—You don't want to create a "job description," but you do want to be specific about how Ambassadors help, such as seeing and sampling new products first or helping find and curate content for your website. Find easy, fun, and exclusive ways for this elite group to help. 

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