How using ideas, psychology, and tools from Amazon can help your company find blue oceans of uncontested market space.
How Amazon's use of gamification and psychology such as perceived scarcity and free shipping mean loyal customers buy more.
Amazon tools such as Buy with Prime, FBA, AWS, Amazon SEO and Advertising are crucial for your ecommerce success.
Discover your "why" and navigate uncharted waters. In crowded markets, finding uncontested space is the key to winning.
The AmazonEffect.net complements Martin Smith's presentation to the North Carolina Specialty Foods Association's annual summer conference. This resource provides specialized tips and strategies to empower businesses to utilize Amazon's e-commerce marketing techniques and powerful tools such as AWS and Buy With Prime.
By tapping into the knowledge shared on the Amazon Effect, entrepreneurs and established businesses can gain a competitive advantage by capitalizing on untapped market opportunities, known as 'blue oceans.' Blue oceans represent a psychological shift away from the online knife fight competition many industries experience toward the creation of unexplored market space where businesses thrive. Why compete when you can create?
The site covers various practical topics, including leveraging customer reviews and implementing effective pricing strategies. By utilizing Amazon's cutting-edge advertising solutions and tools such as Buy with Prime and AWS, you can stand out in a crowded digital-first world. We also use Rusty's Handmade Peanut Brittle to illustrate how applying these ideas can attract loyal customers and drive sustainable growth.
The owner of Rusty's Peanut Brittle asked how they could use Amazon to help sell their Handmade Peanut Brittle, which is made in Tarboro, North Carolina. Explore how I applied some of Amazon's
psychology
and my favorite
tools
to help Rusty's find a
blue ocean.
Watch Scott Galloway, Prof G on YouTube, share his belief Amazon is a modern capitalist miracle. Great tips on brand building too.
CNBC explores the impact of Temu and Alibaba on Amazon and the future of online shopping.
I supplement Galloway's transactional view of branding with Marty Neumeier's thinking on where your brand lives.
Branding is your best/only defense against the big tech shadow, so this page distills Prof G and Marty Neumeier's branding lessons.
We believe.
The Amazon Effect is brought to you by WTE Solutions. WTE.net guides customers to uncharted market territories, fostering innovation and growth in untapped blue oceans where competition becomes irrelevant.
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